ROLE: ART DIRECTION, DESIGN
CLIENT: SWEET LIFE PATISSERIE
Sweet Life Variety Box
THE ASK: Sweet Life, a popular family-owned bakery in Eugene, Oregon, aims to grow its customer base by shifting attention from custom cakes to its timeless selection of display case desserts.
THE IDEA: Target executive assistants and event planners with the Sweet Life Variety Box—a thoughtfully crafted assortment of desserts that adds a fun treat to meetings and events while showcasing gratitude to teams and clients alike.
The Sweet Life Variety Box streamlines executive assistants’ need to provide quality treats at the professional events they organize while highlighting Sweet Life’s classic desserts to a new local audience.
It’s a piece of cake.
Poster advertisements placed strategically in locations frequented by event planners, such as library and campus bulletin boards, cozy cafes, small outdoor venues, and office spaces.
Email advertisements sent directly to executive assistants, department heads, and club organizers. Each message features a direct link to order a Sweet Life Variety Box online.
Collaborating with local organizations and events offers mutual benefits—partners attract new members and foster engagement, while the Sweet Life Variety Box gains increased exposure. Event hosts highlight the box in action by sharing its treats with attendees, sparking interest and excitement.
