Lan Su Chinese Garden
ROLE: GRAPHIC DESIGN, SOCIAL MEDIA, PRODUCTION, STRATEGY
CLIENT: LAN SU CHINESE GARDEN
THE ASK: As a Digital Media and Communications intern, photograph and film garden events and plants, design guides and programs, and strategize/produce video content for social media.
THE IDEA: Develop creative social media strategies and design concepts that celebrate the garden’s cultural significance while emphasizing its value and impact within the community.
Graphic Design
Photographed garden’s summer Penjing collection and designed a plant guide with provided educational copy. Guides were printed and distributed to guests visiting the garden to provide cultural context to the plants.
Program Schedule, Market Map, and Discovery Guide design for the garden's Mid-Autumn Moonlight Market Festival.
Garden's Dress Han fashion show program. (cover art by Lyanna Hoang)
Social Media
VISITING ARTIST SPOTLIGHT
Conceptualized the "Visiting Artist Spotlight" social media series, conducting interviews, filming, and editing video features of local artists showcased in the garden's art galleries.
Siena NellisSusan KuznitskyGARDEN VISITOR SPOTLIGHT
Produced and edited social media video content showcasing garden visitors educating guests about Chinese culture.
STAFF INTERVIEWS
“What does Mid-Autumn mean to you?”
Developed and produced social media series "What Does Mid-Autumn Mean to You?" Interviewing Lan Su staff to explore their personal connections to the Chinese Mid-Autumn Festival.
Photography
Photographed and edited photos of seasonal plants in the garden for social media and garden media archives.
