Make it From Scratch
ROLE: STRATEGY, COPY, ART DIRECTION, DESIGN
CLIENT: KITCHENAID
THE ASK: How can KitchenAid expand the audience that purchases their stand mixers?
THE INSIGHT: Cooks and bakers aren’t reaching their full home-made cooking potential due to a lack of an overwhelming multitude of required kitchen tools.
THE IDEA: KitchenAid mixers provide chefs with the tools to make anything they want entirely from scratch, all using one interchangeable tool. Let’s show them the mixer’s full potential.
Cookin’ Up Together
Interactive KitchenAid ride inspired by the KitchenAid mixers and amusement park swing rides. Built for visitors of city centers such as Times Square.
