Bring The Energy

ROLE: Art Director

CLIENT: University of Oregon Men’s and Women’s Basketball

THE ASK: How can we turn Oregon Basketball game attendance into a habit?

THE INSIGHT: The inconsistency in schedules, rituals, and team identity in Oregon basketball has hindered the development of a consistent fan base and a strong basketball culture. 

THE IDEA: By creating an environment where fans can gather with friends and enjoy a great game, the experience will generate buzz and drive organic conversations. The adrenaline of the game, coupled with an insane atmosphere, will hook fans and make the entire experience unforgettable.